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The 15 Best Music Videos of 2024-2025

The best music videos of 2024 and 2025 didn't just promote songs they built entire worlds. Pop stars returned to the mini-movie mindset, rap visuals got meaner and more symbolic, and choreography blockbusters reminded everyone that there is still nothing like a camera gliding through a perfectly staged performance. Just as importantly, the strongest clips did not all chase the same look. Some worked because of scale: giant sets, dozens of extras, or enough costume changes to feel like a runway show compressed into four minutes. Others landed through restraint, using one location, a hard visual concept, or the exact right piece of casting to turn a song into something stickier and more legible. Horror language bled into mainstream pop. Satire sharpened the biggest rap videos. High-fashion lighting, internet-chaos pacing, and old-school narrative craft all coexisted without flattening into the same algorithmic gloss. That range is what made these two years so strong, and it is why the best music videos of 2024 and the best music videos of 2025 still feel worth replaying now. This list is an editorial roundup of the 15 videos from those two years that felt most rewarding to watch, freeze, and study frame by frame.

April 2026 · 11 min read

ROSÉ & Bruno Mars - APT.
1

ROSÉ & Bruno Mars — “APT.

2024

A global smash with a deceptively simple visual idea: two stars, a playful call-and-response performance, and a barrage of tactile set pieces that make every chorus feel like an event. The mix of choreographed swagger and scrapbook-style graphics gives it the kind of pop-video personality that travels instantly.

ChoreographedMixed Media
2

Kendrick Lamar — “Not Like Us

2024

Kendrick turns a diss record into a victory-lap short film, stacking community portraiture, sharp choreography, and layered symbolism into one of the year's most dissected releases. It feels huge without losing the sense that every frame is aimed with intent.

ChoreographedSteadicamHigh-Contrast / Chiaroscuro Lighting
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3

Sabrina Carpenter — “Taste

2024

The video leans hard into camp slasher energy, using celebrity casting, comic gore, and glossy production design to make a three-minute pop song feel like a wicked little multiplex trailer. It is funny, quotable, and meticulously paced.

Mixed MediaPractical EffectsChoreographed
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4

Lady Gaga & Bruno Mars — “Die With a Smile

2024

Rather than overcomplicate the duet, the video trusts scale, lighting, and performance chemistry. That restraint pays off: every lens flare, camera push, and old-school stage cue makes the song feel grander.

Stylized Color GradingSymmetrical FramingVolumetric / Haze Lighting
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5

Taylor Swift — “Fortnight

2024

Taylor Swift and Post Malone move through a monochrome dreamscape of labs, typewriters, and institutional corridors that feels halfway between prestige TV and gothic fashion editorial. The concept is dense, but the visual language stays legible enough to keep inviting rewatches.

High-Contrast / Chiaroscuro LightingSymmetrical FramingSlow Motion
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6

Charli xcx — “360

2024

"360" captures the brat era in the most direct way possible: chaotic cool-girl casting, fashion-world satire, and the sense that the whole thing could collapse into a tabloid headline at any second. It feels current because it understands internet celebrity as a visual texture, not just a theme.

Handheld CameraWide-Angle LensStylized Color Grading
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7

Ariana Grande — “the boy is mine

2024

Ariana goes full camp supervillain here, building a comic-book city and letting the video revel in its own heightened melodrama. The payoff is how confidently it commits to the bit: this is star-image theater executed with real scale.

CGI / Visual EffectsChoreographedPractical Effects
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8

Dua Lipa — “Illusion

2024

Shot around enormous aquatic set pieces, "Illusion" sells its fantasy through movement: camera drift, synchronized bodies, and the confidence to keep the compositions clean. It feels expensive because the choreography and the geometry do most of the work.

ChoreographedTracking ShotWide-Angle Lens
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9

Billie Eilish — “CHIHIRO

2024

Billie Eilish directs the clip like an anxious memory loop, emphasizing corridors, pursuit, and the unstable push-pull between intimacy and escape. It is less about flashy imagery than emotional spatial design, which makes it stick.

SteadicamTracking ShotLow-Key Lighting
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10

Eminem — “Houdini

2024

Eminem goes big and knowingly ridiculous, using multiverse callbacks and brisk comic-book editing to turn nostalgia into momentum instead of dead weight. The best part is how cleanly the video delivers its premise without getting bogged down in fan service.

CGI / Visual EffectsMixed MediaHigh-Contrast / Chiaroscuro Lighting
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11

Lady Gaga — “Abracadabra

2025

This is Gaga operating in full command of the ritual-pop form she helped define: aggressive choreography, high-fashion costume changes, and frame-by-frame image control. It feels like a comeback clip designed to remind people that maximalism still works when the underlying visual grammar is sharp.

ChoreographedHigh-Contrast / Chiaroscuro LightingSymmetrical Framing
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12

Doechii — “DENIAL IS A RIVER

2025

Doechii's video feels like a surreal sitcom pilot that keeps mutating as the track spirals outward. The set construction, rapid tonal pivots, and hyper-expressive performance make it one of the most distinctive rap visuals of the year.

Mixed MediaWide-Angle LensStylized Color Grading
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13

Sabrina Carpenter — “Manchild

2025

Where "Taste" went slasher-camp, "Manchild" plays like a desert-pop road movie with a meaner sense of humor. The video keeps escalating its deadpan absurdity while never losing sight of the song's hooks, which is harder than it looks.

Handheld CameraWide-Angle LensNatural Lighting
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14

JENNIE, Doechii — “ExtraL

2025

"ExtraL" knows exactly how to stage luxury without letting the frame go static. The video keeps its power by alternating bold graphic compositions with movement-heavy performance setups that give both artists room to dominate.

ChoreographedSymmetrical FramingStylized Color Grading
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15

LISA feat. Doja Cat & RAYE — “BORN AGAIN

2025

The appeal here is pure precision: immaculate transitions, layered styling, and a refusal to let any one setup overstay its welcome. It feels engineered for repeat plays because every section arrives with a fresh visual proposition.

ChoreographedTracking ShotStylized Color Grading
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