62 Music Videos That Defined Hip-Hop Since 2010

2025 · dir. Unknown

Kendrick and SZA keep the focus on chemistry and mood, staging the record with restrained lighting and a nostalgic, classic-soul softness.

2024 · dir. Rich Lee

Eminem literalizes his own comeback as a superhero crossover, reviving Slim Shady through bright comic-book effects and self-referential chaos.

2024 · dir. Dave Free and Kendrick Lamar

Kendrick frames the track as a citywide victory procession, building force from neighborhood locations, crowd participation, and coolly controlled flexes.

2023 · dir. Stillz

Built around speed, models, and clean monochrome styling, the clip makes the track feel like a late-night runway sprint.

2023 · dir. Stillz

Bad Bunny wraps the song in race-day opulence, using luxury cars and clipped performance fragments to sell status as pure velocity.

2023 · dir. Nina McNeely

Doja Cat turns backlash into a gleefully demonic procession of tableaux, using horror design and deadpan absurdity to weaponize controversy.

2023 · dir. Unknown

The video plays the song as a bruised young-love story, leaning on nightlife textures and slow-motion longing rather than flashy spectacle.

2022 · dir.

The group quotes its own video history while flexing through art-gallery minimalism and luxury-car iconography.

2022 · dir.

BLACKPINK lean into weaponized glamour, moving through monumental sets that fuse luxury detail with threat-display attitude.

2021 · dir. Unknown

The video feels like a lonely travel log, bouncing between a cluttered apartment, martial-arts play, and underwater release.

2021 · dir. Tanu Muino

The video treats every bar like a costume change, bouncing through outlandish sets with cartoon velocity and attitude.

2021 · dir. Child.

The video builds a self-contained world of queens, merchants, and warriors, treating the song as a playful but grand myth of feminine rule.

2021 · dir. Choi Yong-seok

A stark performance setup, money-green lighting, and controlled camera drift keep the focus on Lisa's precision and swagger rather than plot.

2021 · dir. Tanu Muino

Lil Nas X stages self-invention as myth, pushing from Eden to inferno in one of the decade's boldest uses of religious and fantasy imagery.

2021 · dir.

Lil Nas X and Jack Harlow turn a prison fantasia into a taunting spectacle of choreography, satire, and deliberate provocation.

2021 · dir. Aube Perrie

A bureaucrat gets dragged into Megan's world in a gleefully nasty satire that weaponizes CGI absurdity and meme logic.

2020 · dir.

Massive sets and sharply segmented performance scenes turn the comeback into a show of force built on pose and formation.

2020 · dir. Colin Tilley

The pair move through a candy-coated fever dream of impossible interiors, turning the song's bravado into designer-house absurdism.

2020 · dir. Dave Meyers

Drake uses a Nike campus fantasy to turn insecurity into comedy, bouncing between sports clichés, flexes, and deadpan self-mockery.

2020 · dir. Colin Tilley

Megan turns the song into a polished showcase of movement and confidence, keeping the frame centered on performance and self-possession.

2019 · dir. Mez

Cole frames himself as both contender and champion, keeping the visuals stripped to swagger, crowd energy, and big-room momentum.

2019 · dir.

The video that turned a country-trap novelty into a cultural phenomenon. The time-traveling Western comedy perfectly matched the song's genre-bending energy.

2019 · dir. Wolf Haley

Tyler's pastel dreamscape features him performing in surreal, symmetrical sets that shift between beauty and melancholy. The CGI enhancements are subtle but elevate every frame.

2018 · dir.

BLACKPINK brought hip-hop swagger to K-pop with military-precision choreography and VFX that made every member look like they were starring in their own action movie.

2018 · dir. Jora Frantzis

Cardi stages wealth as pure theater, piling burlesque sets and old-Hollywood opulence into a maximalist flex.

2018 · dir. Hiro Murai

The video that broke the internet. Childish Gambino dances through escalating chaos in a single steadicam shot, turning a warehouse into a stage for America's contradictions. Every rewatching reveals new details.

2018 · dir. Karena Evans

Karena Evans builds the song around women owning the frame, turning celebrity cameos into a loose, celebratory collage of confidence.

2018 · dir.

Drake gave away almost a million dollars of the video's budget to strangers in Miami. The handheld, documentary-style footage turned genuine human joy into the video's entire visual language.

2018 · dir. Cole Bennett

Cole Bennett visualizes grief as floating debris and collapsing space, giving Juice WRLD's breakup spiral a lucid-dream logic.

2018 · dir.

Maroon 5 and Cardi B hold court in a flowing steadicam take as a parade of women walk on and off a minimal set. Cardi's cameo alone makes it iconic.

2018 · dir.

Built from Spider-Verse imagery and neon performance setups, the clip gives the song a breezy comic-book warmth that fits its cross-genre glide.

2018 · dir. Ricky Saiz

Jay-Z and Beyoncé reframe the Louvre as a stage for Black power and wealth, turning museum stillness into a confrontational status statement.

2018 · dir. Dave Meyers

The song's beat switches become visual switchbacks too, with giant heads, inverted skylines, and arena-scale rap spectacle stacked on top of each other.

2017 · dir.

Industrial sets, explosive lighting, and swagger-heavy blocking frame the remix as a victory lap for BTS at full scale.

2017 · dir.

Jason Derulo, Nicki Minaj, and Ty Dolla $ign throw a VFX-heavy tropical party. It's maximalist and unapologetic — pure summer energy.

2017 · dir. Dave Meyers & The Little Homies

Dave Meyers and the Little Homies created a series of iconic tableaux — Kendrick as the Pope, as a Last Supper figure, as a man being swallowed by the earth. The symmetrical framing and slow-motion made every frame a painting.

2017 · dir. Nabil and The Little Homies

The clip traps Kendrick inside a tense interrogation chamber, translating the song's generational fury into compressed, confrontational imagery.

2017 · dir. Emil Nava

The video stages the song as a hyper-violent chanbara fantasia, using swordplay and arterial slow motion to make rap excess feel mythic.

2017 · dir. Tyler, the Creator

Tyler stages the song inside an immaculate pastel fantasy, blending ocean-liner imagery and stylized group movement into romantic daydream logic.

2017 · dir. Ryan Staake

Ryan Staake turns production failure into the concept itself, using text cards, stand-ins, and deadpan confessionals to make absence the joke.

2016 · dir. Calmatic

Anderson .Paak rips through the streets in an unbroken take, channeling James Brown–level energy. The handheld camera can barely keep up — and that's the whole point.

2016 · dir. Seo Hyun-seung

BLACKPINK's debut era already looks sharply controlled here, balancing sparse styling, fashion poses, and quick formal shifts.

2016 · dir.

BLACKPINK's debut announcement was a statement of intent — aggressive choreography, rapid-fire editing, and an energy level that refuses to let up for a single second.

2016 · dir. Melina Matsoukas

Shot in the aftermath of Hurricane Katrina and across the American South, Beyoncé's visual statement wove together drone shots, handheld intimacy, and jaw-dropping set pieces into a deeply political visual masterpiece.

2015 · dir. Dexter Navy

A$AP Rocky's ode to psychedelia unfolds as a blur of Tokyo nightlife, long exposures, and neon-drenched wandering. It's less a music video and more a fever dream — and it announced Rocky as a genuine visual artist.

2015 · dir.

Drake turns stripped-down colored rooms into meme history, using dead-simple dance movement and negative space as the hook.

2015 · dir. Director X

Kendrick turns the song into a neighborhood procession, using sidewalks, lowriders, and local faces to root swagger in place and community.

2015 · dir. Colin Tilley

Kendrick floats above the city in stark monochrome images that balance police violence, spiritual endurance, and uneasy transcendence.

2015 · dir. Dave Meyers

Missy Elliott's comeback was as visually inventive as anything she'd done. Fisheye lenses, CGI distortion, and Missy's choreography made this feel like a transmission from the future.

2015 · dir. Megaforce

Rihanna stages the song as a pulpy hostage thriller, using luxury settings and lurid violence to make every frame feel like a tabloid nightmare.

2015 · dir. AG Rojas

Two actors tear each other apart in extreme close-up for four uninterrupted minutes. It mirrors the track's abrasive energy perfectly.

2015 · dir.

A tribute to Paul Walker that intercut performance footage with documentary clips. Simple but devastatingly effective, it became one of the most-watched music videos of all time.

2014 · dir. Hiro Murai

Two kids dance through a funeral and into the afterlife in this Hiro Murai–directed masterpiece. The steadicam follows them with ghostly patience, creating something profoundly moving.

2014 · dir.

Ancient Egypt gets the pop-CGI treatment as Katy Perry plays every pharaoh trope imaginable. Juicy J brings the hip-hop credibility while the VFX team goes completely unhinged.

2014 · dir. Colin Tilley

Colin Tilley turns the song into a comic-book striptease, stacking jungle motifs, candy color, and deliberate excess into a meme-ready spectacle.

2013 · dir. Rich Lee

The video replays Eminem's old personas as treatment-room visions, turning the collaboration into a confrontation with fame and self-mythology.

2013 · dir. Nick Knight

Kanye West embraces obvious compositing and melodramatic biker iconography, turning the song into a knowingly overblown fantasy postcard.

2011 · dir. Tyler, the Creator

Tyler strips the frame down to a rope, a stool, and unnerving stillness, making the video's provocations hit harder through severe simplicity.

2010 · dir. Joseph Kahn

Joseph Kahn turns the song's toxicity into a bruised relationship drama, balancing star performance with tabloid-scale narrative intensity.

2003 · dir.

Styled like a Beatles TV-performance parody, the clip splits Andre 3000 into a full band and turns the song into an explosion of charisma.

2002 · dir.

Eminem ricochets through superhero parody and tabloid spoof, using costume gags to keep the diss-track energy constantly moving.

1994 · dir.

Shot as a fake 1970s cop show, the video converts rap-rock chaos into one of the funniest concept clips of the MTV era.